The question of content is essential to a good digital whatsapp data marketing strategy. But what about voice assistants? Content creation and voice assistants are now at the heart of the digital transformation debate. Indeed, the voice assistant market is booming and is now worth nearly 88.95 million euros. In addition, today voice assistants are a very important weight with nearly a billion searches in 2018, making them the 4th search channel today . But should we create content specific to voice assistants?
But is it wise to create content specific to voice assistants? Content creation and voice assistants are certainly a strategy to implement in a multichannel approach, but is it a real added value? Therefore, we can ask ourselves if content creation should adapt to voice assistants? And above all, how is it possible to do so?
Doing content marketing is now essential to a digital marketing strategy, regardless of the medium. Implementing a content marketing strategy is based on several principles which are:
Based on an editorial strategy that evokes your environment but also that of your targets. Being interested in the interests of the personas is also very important. For example, through this blog you will find articles evoking certain subjects that we do not deal with directly but which impact the daily lives of our customers.
Position yourself on the web and thus conquer digital market shares. Because yes, your SEO will always be an important anchor point if you want to acquire more leads.
Compared to the number of searches that already exist and which make this young channel the 4th most used.
The estimated sales by 2022. Indeed, sales related to voice systems are expected to reach 40 billion compared to 2 billion currently. What is commonly called today the V-Commerce market is expanding rapidly and will only grow, as the web experienced at its launch.