The question of reputation is today inherent to communication, overseas data marketing and also sales. We can see on the web, web evaluations are everywhere. Whether on social networks, on search engines or even on information sites, everything is assessable and evaluated. Even you as an individual are constantly evaluated on every level of your life.
Google in a study on web usage in 2018 statistically demonstrated that 74% of web users, or 98% of the population in Western countries, refer to the rating to consume. Ask yourself the question, how do you choose a restaurant in a city you don't know? You already have the answer.
So yes, in the digital age, web evaluations concern everyone. Whether on a personal or professional level, this has a significant impact. Therefore, we can ask ourselves how and why web evaluations are essential to your lead generation.
We were able to say in the introduction that web reviews are found everywhere on the web, but where exactly? Well, they are present on many sites, but they are not only attached to a rating system. Indeed, web reviews also go through social networks. The more followers you have, but especially interactions, the more weight and credibility you will have. But never mind! Let's look at the pure reviews that influence your reputation. So where are they?
Google has a rating system as soon as you enter the name of a brand. This is visible on the right side of your screen and it is the first rating interface that you can encounter on a brand. These are your customers, but also your staff and but also your competitors
Then come the specialized sites operating on rating systems. We are thinking in particular of well-known B2C sites such as Trip Advisor or Hôtel.com.