Crystallising the organisation’s message

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At the heart of good thought leadership campaigns lies a clear understanding of what the organisation has to add to the debate through its internal expertise. In large organisations, where communication between senior business unit leaders and the marketing team can sometimes be sporadic, meeting with these stakeholders to talk through the campaign’s goals can make the difference between a message that stands out and one that fails to differentiate itself. This input is often vital in framing the direction of survey and interview research too.

Smoothing the production process (and delivering on time!)
If senior internal stakeholders are engaged too late in the process list of bolivia cell phone numbers marketing teams will be hard pushed to deliver the project within the original timeframe. If the project needs their sign-off, it is hugely beneficial to engage them early on to bring them on board and make them advocates for the campaign. Early input also minimises the risk that stakeholders will flag significant issues with the content, averting the risk of a major editing job at the eleventh hour.

Galvanising the organisation
The most successful thought leadership campaigns are those that secure both internal and external adoption. Quality thought leadership should get to the core of what makes an organisation successful – providing a springboard for marketing leaders to spark new internal conversations with senior executives and business unit leaders. Engaging internal stakeholders at the early stages of the project allows them to follow its progress, develop a sense of shared ownership, and will build momentum that pulls others in as the campaign comes to fruition.