Creating un-gated downloadable infographics, for example, are usually a hit. Co-market with companies that have a similar ICP Rather than doing outreach directly to the overall market, expand your reach by partnering with a company with a similar ICP—but isn't a competitor. Our marketing team uses this strategy by pairing with other companies to host informative webinars: demand generation example — webinar co-marketing Other ways to leverage co-marketing include: Speaking on a panel.
Co-hosting a podcast. of research about your industry. Content marketing pieces like a blog post or podcast, even getting a quote from someone at a complimenting company is a great idea. Create, repurpose, and georgia business email database distribute multimedia content You spend a lot of time creating content, so make the most of it. That means creating webinars, podcasts, and video interviews and then reworking that content into other content like blog posts, ebooks, guides, and so forth.
Remember the goal is to generate demand, so you want to reach as many people as possible. Repurposing and redistributing content helps you do just that. And of course, have specific SEO-optimized content to reach the most people. Paid social campaigns targeting your ICP In B2B, LinkedIn is the primary vehicle for paid social media campaigns. To generate demand, consider creating LinkedIn ads targeting a very specific segment of your ICP.