Give it a try: Brainstorm about a recent challenge your company has overcome that your target audience would be interested in. For example, have you overcome a marketing or sales challenge? add a lead form. 4. Share internal resources like spreadsheets This easy lead generation strategy leverages resources you likely already have. Think about the spreadsheets or checklists your team uses to make your job easier and consider using them as lead generation tools by converting them into downloadable resources for your target audience.
Use B2B marketing and sales content to answer questions for potential customers with internal resources. This transparency helps to build trust and establishes your brand as a thought leader in the space. guatemala business email database Gong, for example, created a sales tracking template they offer as a downloadable resource: Creative lead generation spreadsheet from Gong Unlike an ebook or white paper, this resource doesn't require investing a ton of time.
Look for resources your team already uses and generate a clean template for your audience. Give it a try: Think about the spreadsheets, checklists, and guides you use in your current workflow. Make sure they'd be useful for your target audience, then create a gated version. 5. Use lead-generation ads on platforms like LinkedIn and Facebook Not all B2B lead generation ideas need a downloadable asset.