Content Types: Webinars and Live Streams

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If you’re looking to use video as a type of content, you’ll need to consider what content and topics your audience will enjoy the most. Ultimately, this will depend on where your audience is in the purchase funnel. Short, engaging, informative videos can help you engage consumers at the discovery stage. How-to videos and product demos are great for influencing purchase decisions among consumers at the last stage of the purchase funnel.

Types of Content: Podcast
Like video, podcasts are another type of content that you can start reaching a wide audience with. Voice versions are especially useful for audiences with an active and dynamic lifestyle. If we drive, we have a limited amount of additional activities that we can do. Listening to audiobooks or podcasts is definitely one of them .

Thanks to the fact that there are many tools supporting the recording and filming process, you can prepare high-quality content in the form of a podcast without major investment.

It is very similar to video in this respect. The main difference spain whatsapp lead is that it is a live, real-time video. By hosting a webinar in this form, you can interact with the people who are watching. Compared to a pre-recorded and edited video, it is a very interesting competitive form for meetings and trainings held physically.

Webinar tools are another important issue in the field of online training. Choosing the right webinar tool is important from the perspective of both the recipients and the webinar presenters. You can see examples of both tools in our SEO Webinars tab .

Types of Content: Infographics
Infographics are a very effective educational tool. They provide useful information that can be of informational and educational value to potential customers. This content format visualizes data in the easiest way to understand. Information such as statistics, numerical data, thanks to graphic visualization, are more accessible than, for example, text.

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ExampleInfographic
The above infographic presents a brief history of CRM systems . The visualization, presented in a few simple steps, brings closer the most important stages in the evolution of CRM.

If your business uses infographics to attract and engage your audience, consider which topics are best suited for this format. Typically, any information that is easier to understand in graphic form can be a great topic for an infographic. You can use an infographic to explain a complicated topic, provide statistics that help others understand the value of what your business provides, or even provide a product flowchart or service processes.