As I mentioned in the topic.

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It is one of the oldest social networking sites – it was created in 2003 as a place where people could develop their professional profile, and recruiters could have a quick look at this profile. It allows both the employee and the employer to create an account and maintain business relations via the Internet. In 2007 it had 10,000,000 users and in 2008 a mobile application of this portal was released.

LinkedIn is treated as a professional portal, less casual than, for example, Facebook. It fills a certain niche of social portals, despite its age. It is used to create one's own personal brand, search for a job, search for an employee and maintain relationships with people from the company's environment.

Sales Opportunity: LinkedIn's main task is to connect employers with potential lawyers. The sales offer is based on a fee for placing ads/job offers, premium account services and also advertising offers. Today (2022) LinkedIn has 810 million registered users. Its revenue in 2021 was $10 billion and profit $159.2 million.

If we want to treat LinkedIn as a sales support, we need to engage the network of contacts we have in promoting our page. We need to build the value of our company's page and stop treating it estonia whatsapp data as a place strictly for acquiring a job candidate. In addition, we can use private messages to contact people from the purchasing department of a company potentially interested in our products.

Why start the adventure of a company profile on LinkedIn? Two reasons: B2B, employer branding. This "employee" social networking site is an ideal place for marketing activities aimed at business. Companies are spending more and more time promoting themselves as an ideal place to work. It's hard to do it on a fan page. Such communication would bore consumers. That's why LinkedIn seems like an ideal place. After all, if you're there, it's because of your career. When thinking about activities on this site, remember to prepare content that will be an additional point on the list of choices for you as an employer. Brag about your participation in conferences, company events, present interesting reports.

I decided to describe the basic distinguishing features of the 5 most popular social media portals. When preparing to be present in each of them, it is worth paying attention to the above points. If you already conduct communication on several of these channels, it is worth checking whether it really fits the given medium.