As well. More people are browsing on the go and sharing things they like with individual people in their social circles on the fly. In fact, well over half of dark social clickbacks come from smartphones and other mobile devices. Dark social has ties to unique demographics As with various social media platforms and other avenues you may use to reach your target audience, dark social appeals to a unique subset of your consumer base.
For instance, nearly half of consumers 55 or older don’t share links on social media buy finland telegram database timelines at all. They only do it via dark social channels. Developing a better understanding of dark social means successfully tapping into demographics like these. This becomes especially important if heavy dark social sharers also represent your ideal customer (or buyer persona) in one or more ways. Dark social presents unique marketing opportunities Sharing data can reveal a lot about the true interests, goals, and habits of your typical customer or web visitor.
This is no less the case for dark social data. Becoming familiar with this information gives your business a unique marketing opportunity to better reach new and potential customers by leveraging what matters most to them. And did you know some industries experience much higher rates of dark social sharing than others? That said, if you’re in an industry like travel or food and drink, over 70 percent of your shares probably come in via dark social.