if There Was, We Wouldn’t Have to Write an Entire Article on the Subject. However, as a Marketer, There Are Things You Should Know to Improve Your Email Open Rates and Ensure Your Email Deliverability Stays High. If You Participate in Opt-in Email Marketing —and You Should—the Data Can Provide Answers to Your Most Pressing Questions. That’s What We’re Going to Discuss Today. What is Email Open Rate? Email Open Rate is a Metric Marketers Use to Determine What Percentage of Their Subscribers Actually Open the Emails Sent to Them.
Let's Say You Have , . You Sent a bolivia mobile phone number list Marketing Email and Then Checked the Open Rate. According to Your Data, People Opened Your Email. This Means Your Open Rate is . In Fact, Half of Your Subscribers Open Your Emails. Of Course, This Doesn’t Tell the Whole Story. However, It’s a Good Indicator That Your Email Marketing Campaigns Are Improving. Why? Because if People Don’t Open Your Emails, They Don’t Have a Chance to Discover What You Have to Say in the Body of the Message.
You’ll End Up Receiving Irrelevant Emails That Do Nothing to Grow Your Business. Of Course, You Can’t Expect Everyone to Open Your Emails. But You Can Use Email Open Rates to Gauge the Health of Your Marketing Campaigns. What Does Open Rate Mean? Before We Answer the Main Question — What is a Good Email Open Rate? — We Need to Clarify What We Mean by Open Rate. Open Rates Can Tell You How Well Your Outreach Email Marketing is Working.