Conduct joint PR campaigns with other businesses. This could be your neighbors in a shopping mall, a clothing store, a coffee shop, etc. Advertising can be something simple: placing table tents, business cards, or flyers at the reception. Or offering a discount on a service at your salon when they buy a product or service from another business and vice versa.
Cross-marketing idea:
Other salons that offer services different from yours . For example, if you have eyelash extensions, try working with a nail salon or brow artists.
Restaurants and cafes. A couple of times a month from 5:00 PM to 7:00 PM, organize a “happy hour” in your salon with a partner restaurant or bar. Make a client day in your salon and turn this day into a holiday! For clients - discounts only on this day, drinks and treats. Invite your partner (restaurant / coffee shop) to the client day, who can ukraine mobile phone number list provide treats. Their business is promoted among your clients, and in return they can place information about your salon on theirs. If your salon promotes a healthy lifestyle - collaborate with an organic restaurant or smoothie bar.
Local businesses. These can be flower shops, clothing boutiques, shoe stores, fitness centers and yoga studios. Agree on placing your questionnaire at the checkout or on a percentage reward: for example, you provide a 15% discount on a certain service only to coffee shop customers due to a promo code. Motivate the administrator to promote your promotion - for recommending to use the promo code, he receives 10% from each used promo code.
Great PR that will attract new clients can be done without a budget. The main rule is to use it in your beauty salon. In this article, we will tell you about 6 PR mistakes that should not be made.
Thus, if you use all the tools together, you can attract more new clients to your beauty salon.
Be present on social networks to be closer to the client and tell more about yourself;
Add information to the cards and work with reviews so that more customers choose you;
Launch an attractive loyalty program and digitize it to not only attract but also retain customers, communicate with them more often and increase their return;
Implement cross-marketing to reach new, relevant audiences.