Use a live chat functionality on your page to educate and overcome objections. 10. Personalize your website with dynamic web pages Website personalization is no longer a bonus in B2B lead generation strategies. It’s a must. To personalize the buying experience on your site, use dynamic pages and content that adapt to your visitors: Name Location Industry Company ABM efforts add an intimate touch to the buyer's journey that creates a powerfully personal experience.
11. Create hard-hitting lead magnets and incentives Lead magnets are the bread to your B2B lead-generating butter. Richard Wood, Managing Director at Six & Flow, describes it as, "A lead magnet is anything that you can uae business email database offer a prospect that has enough perceived value in exchange for their contact information, like an email address. If you want to create an effective lead magnet, you need to focus on your buyer personas and a specific challenge that they have and that you can address.
" But most companies get the whole lead magnet thing wrong. They offer surface-level content that’s already available on a typical blog post. That’s not really “magnetic,” is it? Don’t make the same mistake. Unless you’re confident it’s valuable, scrap the high-level content and instead share your detailed, real-world experience in the format of: In-depth guides Comprehensive how-tos Detailed case studies Resource libraries Workbooks or checklists Templates 12.