In the old days, startups relied on print media, outdoor advertising, coupons and direct mail to get that first customer in the door. But thanks to the Internet, that's all changed.
Today, 62% of customers use the Internet primarily to search for information and discover brands. This means that if your business wants to take advantage of a wide range of possibilities, it should use digital marketing to generate leads and improve sales.
We're going to talk about the basics of digital marketing. We'll look at the different digital marketing tactics and show you how to use them to your advantage. And if you're just getting started with your digital marketing strategy, don't worry. We'll also look at what skills you need in your team to get the best results. Are you ready?
What is digital marketing?
Digital marketing, also known as online marketing or Internet bahamas telegram lead marketing, refers to the set of marketing tactics that businesses use to engage with customers and potential customers on the Internet. Digital marketing is implemented across multiple media channels and can take many forms, including:
Email marketing : As the name suggests, it is a form of marketing that uses email. Email marketing has an incredibly high ROI of 3600%, and it is no wonder that many businesses use this medium to generate leads and convert them into customers.
Content Marketing : The Content Marketing Institute defines content marketing as a strategic marketing approach that focuses on creating and distributing relevant, valuable, and consistent content to attract or retain customers. According to SemRush, 97% of businesses use content marketing to increase brand awareness, attract new customers, and more.
Social Media Marketing : Social media marketing is any form of marketing activity you do via social media: Facebook, Twitter, LinkedIn, Pinterest, TikTok, Instagram, etc. Today, 71.6% of potential customers search for information about brands on social media, so using this channel to get the word out about your business is crucial.
Search Engine Optimization (SEO) : SEO is a marketing tactic that involves optimizing content to improve SERP rankings and attract more valuable traffic to your website. SEO goes hand-in-hand with other digital marketing tactics, such as content creation, email, and social media marketing.
Pay-Per-Click (PPC) Advertising : PPC refers to paid advertising on online channels where you pay every time a user clicks on your ad. PPC can take many strategies, such as paid search campaigns, YouTube ads, social media ads, display ads, Google Local Services Ads, and shopping ads.