Nurturing prospects based on their buying experience

[jrineakter]

Yesterday we purchased some personalized Christmas gifts for our clients. At the end of the shopping cart experience, the seller attempted to obtain a Net Promoter Score . I think it was a bit early to ask for that feedback.

And the best part: today at 2pm I get an email from the seller offering me a discount on another product if I order within the next three days.

This ignores the fact that my first order from this seller won’t arrive for at least another ten days. Without being able to judge the quality of their work, the seller believes they deserve an NPS of 10, and more from my business. It made

me wonder how much time and energy they put into understanding their buyer and making the buying journey an easy and enjoyable process. It doesn’t seem like much.

The truth is, today’s buyers are smart, they know what they want, and they may just be a little impatient. When selling anything, it’s crucial to know who your buyer persona is so you can market correctly and to the right people.

Gone are the days of cold pitches as buyers prefer personalization without too much invasion of privacy.

So how can a business capture an elusive prospect? Start by creating buyer personas, and move on to the next foundation with buyer journey mapping .

Buyer experience refers to the journey your ideal buyer takes from prospect to customer, and the buyer persona is the foundation on which the buyer experience is built – it involves list of telegram users in oman figuring out how buyers want to start shopping with your business, complete a purchase, and also become long-term customers through future purchases and upsells.



Understanding your business
Knowing your business may seem like an obvious and almost unnecessary step in the process. Of course you know your business. It’s what you think about every day, right?

While that may be true, do you really know how buyers want to interact with your business? Sometimes it can be difficult to step away from your business as the owner and put yourself in the buyer’s shoes. You need to remember that your opinions about your own products and services are not those of your buyer persona.

Instead, you need to think about the solution your business offers to best develop your buyer persona. There are a certain number of steps that each buyer will take when interacting with your brand and going through the buying process .

You want to make sure that each step of this process is customized to your buyer persona and allows for multiple levels of access to the sales funnel , as not all buyers will arrive at the same place.