Partner Program to improve customer acquisition
Posted: Thu Dec 26, 2024 7:23 am
You've been tasked with creating a partner program to help you acquire new customers more effectively. You know a reseller program could be the answer, but you need to check if it's worth considering.
Browsing the glossary of partnerships can feel like learning a new language if you're new to the world of partnerships. So let's break it down together.
An ecosystem can be made up of three main types of partners: technology, strategic, and channel.
Technology partners are formed when two companies create an integration or share data to help customers.
Strategic partners involve creating a new product or marketing strategy to achieve a specific goal.
Channel partners are formed when companies collaborate to distribute products or services. These include affiliate, referral and reseller programs.
types-of-partner-programsAffiliate, referral and reseller programs
Exploring new ways to acquire customers helps you understand your ideal type of partner program. When it comes to growing your customer base, there are three main canada telegram mobile phone number list partner programs: affiliate, referral, and reseller. Each type of program offers unique benefits that can help you acquire new customers more effectively.
Affiliate Partners: With affiliate marketing programs, you pay your partners a commission for each customer they bring, usually through tracked links.
Referral Partners: A referral program is an indirect sales channel. The partner has a one-on-one relationship with the potential customer and will send the leads directly to you and earn a commission.
Reseller Partners: Resellers differ from affiliates and referrers in that they take ownership of a product or service. They are responsible for the entire sales cycle.
Browsing the glossary of partnerships can feel like learning a new language if you're new to the world of partnerships. So let's break it down together.
An ecosystem can be made up of three main types of partners: technology, strategic, and channel.
Technology partners are formed when two companies create an integration or share data to help customers.
Strategic partners involve creating a new product or marketing strategy to achieve a specific goal.
Channel partners are formed when companies collaborate to distribute products or services. These include affiliate, referral and reseller programs.
types-of-partner-programsAffiliate, referral and reseller programs
Exploring new ways to acquire customers helps you understand your ideal type of partner program. When it comes to growing your customer base, there are three main canada telegram mobile phone number list partner programs: affiliate, referral, and reseller. Each type of program offers unique benefits that can help you acquire new customers more effectively.
Affiliate Partners: With affiliate marketing programs, you pay your partners a commission for each customer they bring, usually through tracked links.
Referral Partners: A referral program is an indirect sales channel. The partner has a one-on-one relationship with the potential customer and will send the leads directly to you and earn a commission.
Reseller Partners: Resellers differ from affiliates and referrers in that they take ownership of a product or service. They are responsible for the entire sales cycle.