Lachlan Fea from Cloutly agrees that personalization is the key to making cold email work, sharing: “At Cloutly, we won our first 20+ B2B partnerships using highly-personalized cold email as a strategy. I cold emailed 122 marketing agencies and here's what happened: - 94% open rate - 42% response rate - 30+ meetings booked ~$60 spent on software and contractors The secret? Real personalization. In our lead list, I added a column called "Icebreaker" and then went through one by one to add a personalized introductory sentence to each row.
Yep, that's right. Roll your sleeves up. This involved opening each company's website, LinkedIn, looking through recent media, socials, etc., and genuinely doing my homework. Each row took me roughly 8-12 uae email list minutes on average to create a compelling opener.” EcoOnline found sharing testimonials was crucial to encouraging their leads to take action: "We've had a lot of success with email marketing campaigns. We started by sending out a short, high-quality piece of content to our email list.
It was about the value of our product, and it included a testimonial from one of our customers. We also directed people to a landing page where they could sign up for more information about the product. We got a lot of responses to this campaign, and we followed up with them in the following weeks with more emails that included more testimonials and case studies. The result was that we got many customers who downloaded our whitepaper or demoed our software,”- Jonas Østergaard Pedersen, International SEM Manager at EcoOnline.