Look for a problem or challenge that your users face,
Posted: Thu Dec 26, 2024 7:01 am
Just make sure the free trial isn't so limited that it scares users off. Companies with a complex onboarding process might find free trials less useful. White papers or ebooks White papers and ebooks are an ideal lead magnet for B2B organizations because they provide the in-depth information business leaders need. They also show you're a leader in the industry and attract leads more likely to be interested in your offering.
Look for a problem or challenge that your users face, and offer an in-depth solution — even if it isn't related to your specific product or service. For example, CMSwire created this white paper as a lead magnet: ukraine email list CMSwire white paper being used as a lead magnet The company partners with software solutions, so they ask plenty of questions about location, title, and type of company. This helps them better qualify their leads.
Templates Templates are easy to create assets that solve a challenge your users face. They also help build trust and encourage users to rely on you when they need help. For example, we offer this cold email template lead magnet to users who visit pages related to sales: Leadfeeder cold email template lead magnet Note, we only offer this lead magnet on sales-related pages. That's because we target both sales and marketing teams and we have to ensure our lead magnets are relevant.
Look for a problem or challenge that your users face, and offer an in-depth solution — even if it isn't related to your specific product or service. For example, CMSwire created this white paper as a lead magnet: ukraine email list CMSwire white paper being used as a lead magnet The company partners with software solutions, so they ask plenty of questions about location, title, and type of company. This helps them better qualify their leads.
Templates Templates are easy to create assets that solve a challenge your users face. They also help build trust and encourage users to rely on you when they need help. For example, we offer this cold email template lead magnet to users who visit pages related to sales: Leadfeeder cold email template lead magnet Note, we only offer this lead magnet on sales-related pages. That's because we target both sales and marketing teams and we have to ensure our lead magnets are relevant.