Retargeting ads are an essential part of any successful inbound marketing strategy. They allow you to target visitors who have already shown interest in your product or service, increasing the chances of conversion. HubSpot is a popular platform for managing retargeting ads, but there are some best practices you should follow to get the most out of this powerful tool.
01. Use dynamic retargeting
Dynamic retargeting allows you to show ads to website visitors based on the specific pages they visited. This can increase the relevance of your ads, making them more likely to convert. With HubSpot, you can create dynamic lists based on a wide variety of criteria, such as page views, time spent on site, and past conversions.
02. Set frequency limits
Frequency capping limits the number of times a visitor sees your ad, reducing the chance of ad fatigue and improving the overall user experience. While there's no one-size- brazil telegram users mobile phone number list fits-all solution, it's generally a good idea to set a limit of no more than three impressions per day per visitor. HubSpot allows you to set frequency caps at the campaign level or even on individual ads.
03. Use engaging creative
The success of your retargeting campaign depends on the effectiveness of your ad creative. Use eye-catching images and copy that speaks directly to your target audience. HubSpot allows you to upload custom images and even create simple animations. Don’t be afraid to experiment with different ad formats to find what works best for your business.
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04. Create segmented audiences
Segmenting your retargeting audiences allows you to create more targeted and relevant ads. You can target based on a wide variety of criteria, such as location, behavior, and even age. HubSpot makes it easy to segment your audiences based on contact properties, events, and even lead scores.
05. Test, test, test
The only way to know what works best for your business is through experimentation. Start with a small budget, test different ad formats and messaging, and see what resonates with your audience. HubSpot’s built-in A/B testing features make it easy to test different ad variations and optimize your campaigns over time.