Personal Space: Advertising SMS may cause dissatisfaction among recipients, as this channel is often used for important personal messages from loved ones, banks and government agencies. This may reduce loyalty and response to advertising messages.
Character Limits: SMS has character limits in a message. For example, you can use no more than 70 characters in Cyrillic or 160 characters in Latin. This may limit the ability to convey complete and detailed information.
Lack of media and branding: SMS messaging does not colombia phone number library allow you to add media such as images or videos or create branded messaging. This limits the ability to present information visually.
Consent requirement: SMS messaging requires consent from recipients, which may require additional time and resources to build and maintain a quality subscriber base. Failure to do so may result in negative reactions and even legal consequences.
Given these disadvantages, it is important to carefully evaluate the pros and cons of SMS marketing and apply it according to business goals and needs.
Types of SMS mailings
SMS messaging offers a variety of opportunities to effectively engage with your audience. Let's look at the three main types of SMS messaging and how they can be incorporated into your marketing strategy.
1. Advertising SMS-mailings: Stimulating sales and strengthening loyalty
SMS advertising allows you to focus attention on your products and services, educate customers and strengthen their attachment to your brand. Such mailings are usually carried out in bulk to increase sales and retain customers.
How to use : Create an attractive offer such as a discount or bonus and send it to your subscribers.
Example : "Hooray! Our store's seasonal discounts are here. Get 20% off the entire range until the end of the week."
2. Information SMS-mailings: Providing quality customer service
Informational SMS messages provide customers with the information they need to use your products or services. They help manage customer expectations and increase satisfaction at all stages of interaction with your business.
How to use : Send notifications about order status, confirmations and changes to keep customers informed.
Example : "Thank you for your order! Tracking number: [number]. Expect delivery in the next 3 days."
3. Service SMS-mailings: Real time customer service
SMS service messaging provides real-time customer support via text messages. This can include automated responses to frequently asked questions or two-way messaging with a live representative.
How to use : Set up automatic responses to keywords that trigger predefined customer service scenarios.
Example : A customer sends a message for "Help" and receives an automated response with information about available support options.
Code: Select all