This includes the way your partner works
Posted: Thu Jul 10, 2025 9:00 am
Most likely, it's the partners or directors who are in direct contact with you and, furthermore, they will be responsible for delivering results, which will naturally influence your team.
Another important point that needs to be mentioned when identifying a good partner is their ability to generate their own business opportunities.
that is, if you are looking for a partnership with a company specialized in pump installation , for example, the ideal is that this company has a good reputation in the market so that it has good business opportunities.
Depending on the type of partnership you're establishing, you'll need to send a email list significant volume of leads to them through your website, media campaigns, or social media. However, the active prospecting work will be their responsibility.
Try to evaluate this company's profile and sales experience, as well as its sales history for other products or services.
In other words, if you are looking for a partnership with a garbage bag manufacturer , for example, first check its reputation in the market.
If the agreement you made with another company is non-exclusive, your sales channel will likely have to sell products from other brands, even direct competitors of yours.
Initially, this scenario may seem a bit disadvantageous for your business. But if your partner focuses more on your product or service, there's no problem working this way.
Build relationships
With sales partners recruited and part of your channel program, you'll likely realize that not everything will go as planned.
Some discrepancies may arise, and this can occur in a partnership between an event organizing company and a store specializing in selling personalized identification bracelets , for example.
Another important point that needs to be mentioned when identifying a good partner is their ability to generate their own business opportunities.
that is, if you are looking for a partnership with a company specialized in pump installation , for example, the ideal is that this company has a good reputation in the market so that it has good business opportunities.
Depending on the type of partnership you're establishing, you'll need to send a email list significant volume of leads to them through your website, media campaigns, or social media. However, the active prospecting work will be their responsibility.
Try to evaluate this company's profile and sales experience, as well as its sales history for other products or services.
In other words, if you are looking for a partnership with a garbage bag manufacturer , for example, first check its reputation in the market.
If the agreement you made with another company is non-exclusive, your sales channel will likely have to sell products from other brands, even direct competitors of yours.
Initially, this scenario may seem a bit disadvantageous for your business. But if your partner focuses more on your product or service, there's no problem working this way.
Build relationships
With sales partners recruited and part of your channel program, you'll likely realize that not everything will go as planned.
Some discrepancies may arise, and this can occur in a partnership between an event organizing company and a store specializing in selling personalized identification bracelets , for example.