What to Do Instead: Ethical and Effective Alternatives
Posted: Sun May 25, 2025 7:44 am
Sender Identification: All SMS messages must clearly identify the sender (brand name).
Opt-Out Mechanism: Businesses are obligated to provide a clear and easy way for recipients to opt out of future messages (e.g., "Reply STOP to unsubscribe").
DND (Do Not Disturb) Lists: Senders must respect DND lists and not send messages to numbers that have opted out.
Data Quality and Validity:
High Churn: Phone numbers (especially mobile numbers) in any market kenya phone number list a high churn rate. Purchased lists quickly become outdated, leading to high bounce rates and wasted efforts.
Irrelevance: A generic list means many numbers belong to individuals who have no interest in your product/service, leading to very low conversion rates.
Reputational Damage:
Using unsolicited lists is widely seen as spamming. This will annoy potential customers, lead to complaints, and severely harm your brand's image in the Kenyan market.
Opt-Out Mechanism: Businesses are obligated to provide a clear and easy way for recipients to opt out of future messages (e.g., "Reply STOP to unsubscribe").
DND (Do Not Disturb) Lists: Senders must respect DND lists and not send messages to numbers that have opted out.
Data Quality and Validity:
High Churn: Phone numbers (especially mobile numbers) in any market kenya phone number list a high churn rate. Purchased lists quickly become outdated, leading to high bounce rates and wasted efforts.
Irrelevance: A generic list means many numbers belong to individuals who have no interest in your product/service, leading to very low conversion rates.
Reputational Damage:
Using unsolicited lists is widely seen as spamming. This will annoy potential customers, lead to complaints, and severely harm your brand's image in the Kenyan market.