Violating the DPA can lead to significant fines
Posted: Sun May 25, 2025 7:43 am
Prohibition of Commercial Use Without Consent: The DPA explicitly prohibits the use of personal data for commercial purposes (including direct marketing) unless express consent has been obtained or it's authorized by law, and the data subject was informed during collection.
Rights of Data Subjects: Individuals have the right to consent, access their data, object to its processing (including for marketing), and even be forgotten (have their data deleted).
Registration Requirements: Businesses that process personal data (data controllers and processors) may need to register with the Office of the Data Protection Commissioner (ODPC).
Penalties for Non-Compliance: , legal action, and reputational damage.
SMS/Telemarketing Regulations by Communications kenya phone number list of Kenya (CA):
Opt-In Principle: The CA reinforces that automated direct marketing schemes (including SMS) must generally be based on an "opt-in" principle, giving consumers the opportunity to accept inclusion.
Time Restrictions: Promotional SMS are generally permitted only between 7:00 AM and 7:00 PM.
Rights of Data Subjects: Individuals have the right to consent, access their data, object to its processing (including for marketing), and even be forgotten (have their data deleted).
Registration Requirements: Businesses that process personal data (data controllers and processors) may need to register with the Office of the Data Protection Commissioner (ODPC).
Penalties for Non-Compliance: , legal action, and reputational damage.
SMS/Telemarketing Regulations by Communications kenya phone number list of Kenya (CA):
Opt-In Principle: The CA reinforces that automated direct marketing schemes (including SMS) must generally be based on an "opt-in" principle, giving consumers the opportunity to accept inclusion.
Time Restrictions: Promotional SMS are generally permitted only between 7:00 AM and 7:00 PM.