Average amount invested to obtain a new customer
Posted: Sun May 25, 2025 7:40 am
Calculating expansion revenue requires just a few simple steps. Divide the new revenue from upselling and cross-selling to the company's existing customers within a month by the revenue from these sources at the end of the previous month.
The result obtained after performing the appropriate calculation is the revenue expansion rate. According to research, you should always aim for a revenue expansion rate greater than 0.
The revenue expansion rate is another powerful metric for measuring customer relationship management in organizations. CRM KPIs
are crucial for organizational growth.
Customer Acquisition Cost (CAC)
Definition :
Why it's important : This KPI is essential for calculating kenya phone number list profitability of your marketing and sales efforts. If CAC is higher than customer lifetime value, your strategy is losing money.
Formula :
CAC = (Marketing + sales budget) / Number of new customers
Optimisation :
Reduce ineffective campaigns.
Invest more in the channels that convert best.
9. Response rate to CRM campaigns
Definition : Percentage of contacts having interacted with your CRM actions (email, SMS, call, etc.).
The result obtained after performing the appropriate calculation is the revenue expansion rate. According to research, you should always aim for a revenue expansion rate greater than 0.
The revenue expansion rate is another powerful metric for measuring customer relationship management in organizations. CRM KPIs
are crucial for organizational growth.
Customer Acquisition Cost (CAC)
Definition :
Why it's important : This KPI is essential for calculating kenya phone number list profitability of your marketing and sales efforts. If CAC is higher than customer lifetime value, your strategy is losing money.
Formula :
CAC = (Marketing + sales budget) / Number of new customers
Optimisation :
Reduce ineffective campaigns.
Invest more in the channels that convert best.
9. Response rate to CRM campaigns
Definition : Percentage of contacts having interacted with your CRM actions (email, SMS, call, etc.).