Customer retention cost
Posted: Sun May 25, 2025 7:39 am
For example, if you run a business that has 100 customers at the beginning of the year and only 95 of them renew their contracts, the renewal rate will be 95%.
This is a very easy metric to measure, but very effective for the organization's success.
Organizations with a rapid success chart acquire this CRM metric to achieve valuable returns on investment over a certain period.
I contact an expert
Can you imagine the cost of retaining a customer? What efforts are you making to check the customer retention rate?
According to documented facts and figures, nearly 80% of kenya phone number list organization's revenue comes from 20% of permanent or existing customers.
Calculating the cost of customer retention is one of the essential parameters of customer relationship management.
You also need to ensure that the cost of customer retention is lower than the average revenue from a permanent customer.
Customer retention rate
Definition : Percentage of customers retained from one period to the next.
Why it's important : It costs much less to retain an existing customer than to acquire a new one. A good retention rate is a sign that your offering is meeting long-term expectations.
This is a very easy metric to measure, but very effective for the organization's success.
Organizations with a rapid success chart acquire this CRM metric to achieve valuable returns on investment over a certain period.
I contact an expert
Can you imagine the cost of retaining a customer? What efforts are you making to check the customer retention rate?
According to documented facts and figures, nearly 80% of kenya phone number list organization's revenue comes from 20% of permanent or existing customers.
Calculating the cost of customer retention is one of the essential parameters of customer relationship management.
You also need to ensure that the cost of customer retention is lower than the average revenue from a permanent customer.
Customer retention rate
Definition : Percentage of customers retained from one period to the next.
Why it's important : It costs much less to retain an existing customer than to acquire a new one. A good retention rate is a sign that your offering is meeting long-term expectations.