How to choose the best SaaS CRM for your business?

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Finally, data security is an issue that these cloud solutions take very seriously. Hosted on robust infrastructures, equipped with advanced encryption and regular backups, SaaS CRMs guarantee the protection and compliance of customer information , particularly with the GDPR.

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Faced with an ever-expanding selection, how can you navigate it all and make the right choice? To avoid making a mistake, here are the essential criteria to consider.

Above all, ergonomics and ease of use are essential. A CRM that's kenya phone number list complex will be underutilized by your teams. Opt for an intuitive , clear, and easy-to-use interface . The best solution is often the one that requires the least training to be effective quickly.

Next, the features need to be aligned with your needs. Ask yourself what is essential for your business:

Lead tracking and contact management : essential for managing your sales.
Task automation : save time on reminders and sending emails.
Analysis and reporting tools : to measure business performance.
Integrations with other software : emails, social networks, marketing solutions, etc.