Users are looking for educational content

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Due to their short length, a micropodcast requires information to be presented in a much clearer and more direct manner than a podcast, even using creativity.



Optimization for voice search
All content must be SEO optimized so that search kenya phone number list can locate and rank it. But it must also be optimized for voice search so that virtual assistants, such as Siri or Google Assistant, among others, can find it and users can search for it hands-free.

Voice search has been identified as a trend, especially when searching for a podcast. In fact, it's estimated that more than 50% of users searching for a podcast do so via voice search . For this reason, podcasts and their platforms must be optimized for this.




Another trend detected among podcast audiences is a strong interest in learning and educational content. In other words, many listeners, in addition to entertainment, seek out this format to learn or stay informed on current topics .