Increase in advertising investment
Posted: Sun May 25, 2025 7:15 am
As podcast consumption grows and podcasting platforms become more popular, brands are increasingly interested in advertising on them.
The number of companies investing in advertising on podcasting platforms throughout 2023 will increase . In fact, some, such as Spotify, Amazon, and SiriusXM, have already been offering ads for some time, but others are likely to include them as well when they see a potential source of revenue.
For brands, it's also an opportunity to gain visibility kenya phone number list
reach, and to reach potential customers . Advertising can be done in two ways: through segmentation so that the ad appears to audiences who, based on their interests, may have a certain affinity for the brand and its products or services; or through the podcaster themselves.
Bet on video podcasts
Another marketing trend within this sector is the video podcast . Although podcasts are a format designed solely to be listened to, including a video component can be a great success. Despite this, the content must be understandable without having to watch the video , as the audio remains the most important part and should make complete sense on its own.
The number of companies investing in advertising on podcasting platforms throughout 2023 will increase . In fact, some, such as Spotify, Amazon, and SiriusXM, have already been offering ads for some time, but others are likely to include them as well when they see a potential source of revenue.
For brands, it's also an opportunity to gain visibility kenya phone number list
reach, and to reach potential customers . Advertising can be done in two ways: through segmentation so that the ad appears to audiences who, based on their interests, may have a certain affinity for the brand and its products or services; or through the podcaster themselves.
Bet on video podcasts
Another marketing trend within this sector is the video podcast . Although podcasts are a format designed solely to be listened to, including a video component can be a great success. Despite this, the content must be understandable without having to watch the video , as the audio remains the most important part and should make complete sense on its own.