Using non-compliant or poor-quality lists
Posted: Sun May 25, 2025 6:55 am
B2B Mobile Numbers (Direct Dials): While often less strict than B2C, regulations like GDPR still apply. Companies must have a legitimate interest or consent to process B2B contacts. Many reputable B2B data providers focus on professional mobile numbers (direct dials) that are publicly available or gathered with implied consent within a business context. Mass, unsolicited B2B mobile lists can also face scrutiny.
Data Quality and Accuracy:
Phone numbers, especially mobile numbers, change frequently (people switch providers, change jobs, or get new numbers). Databases not constantly updated become obsolete very quickly, leading to kenya phone number list bounce rates, wasted resources, and frustrated recipients.
Providers claiming to have massive, multi-purpose databases often compromise on data quality, offering numbers that are old, inaccurate, or incorrectly categorized.
Reputation and Deliverability:
can severely damage your company's reputation.
For SMS marketing, sending messages to unconsented numbers leads to high spam complaints, which can get your numbers blocked by carriers and your messaging service providers shut down.
Data Quality and Accuracy:
Phone numbers, especially mobile numbers, change frequently (people switch providers, change jobs, or get new numbers). Databases not constantly updated become obsolete very quickly, leading to kenya phone number list bounce rates, wasted resources, and frustrated recipients.
Providers claiming to have massive, multi-purpose databases often compromise on data quality, offering numbers that are old, inaccurate, or incorrectly categorized.
Reputation and Deliverability:
can severely damage your company's reputation.
For SMS marketing, sending messages to unconsented numbers leads to high spam complaints, which can get your numbers blocked by carriers and your messaging service providers shut down.