What is smarketing and where does it come from?

[chandonarani55]

The term "smarketing" comes from the combination of sales and marketing . In short, it's a working methodology that helps marketing and sales professionals work more aligned and effectively to generate leads and sales online.

With smart marketing, instead of having two separate teams, we understand that marketing and sales are part of the same process and become an integrated entity that shares the same goals.

The origin of smarketing lies in trying to resolve a recurring conflict, since when marketing and sales are not well coordinated , there may be no agreement on what constitutes a lead, what actions should be taken on it, and when it should be passed from one team to another.

With smart marketing, however, both teams align, and we kenya phone number list wasting resources on inefficient processes and misunderstandings. All of this results in better leads and more conversions.



How is smarketing applied?
There are three key principles that can help you start applying smarketing to your business:

Communication : In smarketing, marketing and sales teams work as one. Therefore, the first step is to break down communication silos and promote constant interaction between both departments, even sharing the same communication channels.