Organic traffic going to disappear?

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Example of zero position on Google




It's often said that Google is stealing traffic from websites and undermining the SEO work behind them. However, the truth is that the search engine sends more traffic to them every year . And, as the data shows, organic clicks represent 45% on desktop and 43% on mobile devices —not negative percentages.

So no, it doesn't seem like web traffic as we understand it is going to disappear, nor is it going to jeopardize years and years of work.

It's important to understand that Google is committed to kenya phone number list businesses gain exposure in a variety of ways; however, it also strives to continually improve the user search experience and satisfaction. Users often seek quick, objective information, such as the weather, the temperature, when spring begins, or the meaning of words and concepts. In these cases, redirecting them to a website where they have to quickly locate the information they're looking for would make the Google search experience a chore.



Organic clicks and zero clicks, more related than you thought
Paradoxically, the existence of zero-click searches can also greatly help your SEO ranking . If you answer questions related to the topic you're covering in your blog posts or on your website in Google's "Other questions from users" section, your answer may appear in that section, boosting your website's ranking and making it more visible to the public.

If users see your website's answer to their question, find it helpful, and want to learn more, they'll be more likely to visit your website (rather than others) for more information. In its 2020 People Also Ask Study , Semrush reports that brevity when answering these questions is key—around 41 words is ideal.What is smarketing? Definition, concept, and philosophy
This is a search field with a suggestion function attached.