Time spent in the application
Posted: Sun May 25, 2025 6:26 am
Example of the number of downloads of the Instagram app on Google Play.
number of app downloads
Downloading an app is just the beginning of the process. To evaluate the true success of your mobile marketing, you need to measure user interaction with the app . A very useful metric for this is the time users spend in the app, whether monthly, weekly, or daily. Another interesting option is to divide the total time by the number of sessions to kenya phone number list the average time spent per session. If the results of this metric are not satisfactory, we probably need to review the app's usability.
Cost per install (CPI)
Or in other words, how much it costs us to acquire a new user . This metric is obtained by dividing the total cost by the number of installations. To evaluate whether this figure is satisfactory or not, we must consider the profit we expect to obtain from each installation.
cost per installation
Digital Marketing Metrics: SEM
Quality Score
It is probably the most important metric of all those included in your Google Ads account .
Quality Score measures how good your users' experience is with your ads. The higher an ad's Quality Score, the easier Google will make it for you and the easier it will be for you to achieve an affordable cost-per-click.
number of app downloads
Downloading an app is just the beginning of the process. To evaluate the true success of your mobile marketing, you need to measure user interaction with the app . A very useful metric for this is the time users spend in the app, whether monthly, weekly, or daily. Another interesting option is to divide the total time by the number of sessions to kenya phone number list the average time spent per session. If the results of this metric are not satisfactory, we probably need to review the app's usability.
Cost per install (CPI)
Or in other words, how much it costs us to acquire a new user . This metric is obtained by dividing the total cost by the number of installations. To evaluate whether this figure is satisfactory or not, we must consider the profit we expect to obtain from each installation.
cost per installation
Digital Marketing Metrics: SEM
Quality Score
It is probably the most important metric of all those included in your Google Ads account .
Quality Score measures how good your users' experience is with your ads. The higher an ad's Quality Score, the easier Google will make it for you and the easier it will be for you to achieve an affordable cost-per-click.