What are inbound ads?

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What are Inbound Ads? How to create successful inbound ads.



We could define inbound ads as a type of advertising that, despite being direct, is relevant and useful to the audience. They are completely different from the ads we call "spam," which are not targeted and can be received by a very wide audience.

In the case of Inbound Ads, they will also be present throughout the kenya phone number list customer journey so that the customer progresses and not only converts, but also builds loyalty.

For something to be considered inbound advertising, it must meet at least two of the following characteristics:

Provide a solution to a customer's query in the search engine.

Have the intention of taking the customer to the next step in the customer journey.

Be directed to the company's ideal client.

Inbound ads are incredibly effective because they appeal to the people most likely to become our customers.