How to create successful inbound ads
Posted: Sun May 25, 2025 6:21 am
The popularity of Amazon Ads is based on its major advantage over Google and Facebook: purchase intent . Users visit Amazon with the explicit intention of researching or purchasing products, which makes campaigns launched on this platform highly likely to convert. However, although Facebook and Google have larger audiences, their conversion rates are generally not as good.
We believe that by 2023, these three platforms will have their place kenya phone number list PPC and SEM strategies, with campaigns segmented to different targets and at different times within the purchasing process.
What are inbound ads?
This is a search field with a suggestion function attached.
There are no suggestions because the search field is empty.
You might initially think that inbound ads are a contradiction in terms, since, by definition, inbound marketing is a methodology that aims to attract customers naturally and indirectly through persuasion and content creation. And you're right, as many people identify ads as something invasive that, in most cases, has nothing to do with their interests. But inbound ads have come to challenge that idea. In this article, we explain why.
We believe that by 2023, these three platforms will have their place kenya phone number list PPC and SEM strategies, with campaigns segmented to different targets and at different times within the purchasing process.
What are inbound ads?
This is a search field with a suggestion function attached.
There are no suggestions because the search field is empty.
You might initially think that inbound ads are a contradiction in terms, since, by definition, inbound marketing is a methodology that aims to attract customers naturally and indirectly through persuasion and content creation. And you're right, as many people identify ads as something invasive that, in most cases, has nothing to do with their interests. But inbound ads have come to challenge that idea. In this article, we explain why.