TikTok Ads will be the place for authenticity-based campaigns

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Facebook will make its Ad Targeting campaigns smarter
Facebook Ads is another platform that defines the PPC landscape. In fact, its ads have the best ROI of all social platforms .

To improve your Facebook Ads results in 2023, we recommend exploring its ad targeting tool , which takes into account aspects such as demographics, job titles, and user interests to better define your audience and perform smarter targeting.

We also highlight the Lookalike Audiences feature, which allows you to find Facebook users who are most similar to your existing customers so you can show your campaigns to the audience most likely to convert.



TikTok is one of the platforms that has generated the most buzz in kenya phone number list years, from its explosion in popularity during the pandemic to its failed acquisition by Microsoft.

Among the PPC and SEM trends for 2023, we want to highlight TikTok as the ideal place to showcase the most authentic and human side of your brand through one of the most effective formats: short videos.

According to the State of Inbound Marketing Trends report, video is the star multimedia format, and short videos are experiencing rapid growth . Businesses will continue to use TikTok in 2023, and the most effective types of posts will be fun, interactive, and behind-the-scenes videos.