Google searches will continue to reign
Posted: Sun May 25, 2025 6:20 am
While it's always worth experimenting with new platforms, it's undeniable that Google remains the absolute king of PPC and SEM, with a 92.47% market share . The sheer size of its user base makes it the go-to place for gaining visibility for your ads.
As Google's algorithm evolves, its priority is no longer responding to specific keywords but rather to search intent—that is, being able to understand the user's motivation for a particular query and offer relevant ads.
) Google Shopping will be the preferred place for retailers
In recent years, the Google search results page has evolved into a kenya phone number list complex ecosystem. And within this ecosystem, Shopping ads are the ones that achieve the greatest visibility , as this format is located at the top of the page, accompanied by images, and sits above conventional text ads.
Advertiser spending on Google Shopping has steadily grown in recent years. According to the search engine, more than 1 billion purchases are made on Google every day . Therefore, if you have an e-commerce-focused brand, it's essential to take advantage of this trend to generate visibility and conversions.
As Google's algorithm evolves, its priority is no longer responding to specific keywords but rather to search intent—that is, being able to understand the user's motivation for a particular query and offer relevant ads.
) Google Shopping will be the preferred place for retailers
In recent years, the Google search results page has evolved into a kenya phone number list complex ecosystem. And within this ecosystem, Shopping ads are the ones that achieve the greatest visibility , as this format is located at the top of the page, accompanied by images, and sits above conventional text ads.
Advertiser spending on Google Shopping has steadily grown in recent years. According to the search engine, more than 1 billion purchases are made on Google every day . Therefore, if you have an e-commerce-focused brand, it's essential to take advantage of this trend to generate visibility and conversions.