Create segmented campaigns

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Promotional fatigue
Don't use social media solely or primarily to launch promotions, discounts, or to inform people about your products or services. It's very important to share quality content—information about your niche that's useful to your audience.

More and more brands and influencers on social media are creating promotional content. This is great and important, but we can't fall into the trap of letting it dominate valuable content. The public is tired of being bombarded daily with promotional content , so the key is to choose very specific dates to launch it and, throughout the rest of the year, share useful and informative content.

For example, if you're a hair and skincare brand, also share content about healthy habits, self-care tips, or beauty information. This will also help you become a leader and gain authority.



All of this information can be incredibly useful for anticipating and kenya phone number list reputational crises, gaining a deeper understanding of your audience, detecting different types of errors, or analyzing the acceptance of a specific campaign. Given all these benefits, it's no surprise that social listening is set to become one of the most widely used social media trends by brands.



### **Marketing Departments**
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- Execute ABM strategies
- Personalize outreach.