Martech, the great ally of online sales
Posted: Thu Dec 26, 2024 4:23 am
We are in the digital age and more and more companies are investing in digital tools to carry out their marketing activities. However, there is a wide range of tools available to marketing professionals and choosing the right ones is not always an easy task. This is where developing a good martech strategy comes into play in a universe of constantly growing tools.
What is Martech and what are the benefits for companies?
Achieving marketing objectives and goals using technology: this is the purpose of Martech . Basically, it is a group of technologies used by marketing professionals to execute, analyze and improve their marketing actions over time. The combination of two concepts of Marketing and Technology ( Marketing + Technology ) applies to any digital tool that helps in the optimization and integration of marketing processes, which facilitates tasks and increases the effectiveness and organization of marketing actions within companies.
Using integrated marketing tools offers several benefits, such as agility in jamaica whatsapp number database routine tasks, through process automation and integrations between tools , allowing professionals to take on a more strategic role with greater added value.
Martech is constantly evolving
For over a decade, tools have been multiplying. In 2011, there were only 150 tools available, and in 2020, we saw the presence of more than 8,000 technologies, according to the "Marketing Technology Landscape" , created by Scott Brinker (Co-Founder of the main global Martech event, Martech Conference , which brings together a vast community of digital enthusiasts to address the main challenges and opportunities in the Martech universe. He also created the Chief Marketing Technologist blog in 2008 , where he writes about various topics related to Marketing and Technology.
Looking at the current landscape, Scott Brinker would not be surprised if the number of tools in 2021 approaches the 10,000 mark . In this interview , Scott discusses topics such as the exponential growth of tools in 2021 and how COVID-19 has further accelerated this growth.
Given this constant evolution and the emergence of more and more digital tools, it is difficult to understand which tools we should invest in and which ones will bring the greatest return to our businesses.
How to choose the right tools in the vast universe of Martech ?
Using platforms to do email marketing, or going to the CRM to check leads, are some examples of martech tools that we have at our disposal today. And with so much diversity of platforms, issues within departments multiply.
Are these tools simplifying and streamlining daily tasks? Are they cost-effective in terms of the investment made and the desired performance? And does the time we invest in these tools justify the investment made?
These are just some of the questions we should ask ourselves, not only when deciding which tool to invest in, but also when internally evaluating the tools currently in use to implement the marketing strategy.
In short, we must take the following points into consideration when choosing tools:
Impact on the current system
Resources and time spent
Integration with other tools via API, or other type of integration
Adoption and use of the tool
Investment
There are some platforms that can help us answer these questions, such as g2.com , a website that helps inspire and evaluate tools based on user reviews and ratings. Another platform that is specifically focused on marketing tools, cabinetm.com , allows us to compare and visualize the advantages and disadvantages compared to other tools, in order to understand whether a particular tool meets the needs in question.
And your company, does it already have a Martech strategy implemented?
It is no longer news that the pandemic has forced companies to invest in online sales, as this was the only way to continue generating revenue. Although e-commerce was already a reality before the global public health crisis, this health crisis has seen a real explosion in online sales. And trends point to continued and increasingly significant growth in online sales.
In the face of this major change in consumer behavior, there is no turning back! Companies really need to make their products and services available online, either through their own online stores or through digital marketplaces . Today, it is very easy to create an online store or join a digital marketplace and sell your products there, all integrated with your billing system, so that business control remains simple. There are also tools to automate the billing of your online business .
Whatever your choice, to attract customers to your online store, you will need to delve deeper into the subject of digital marketing and Martech. And don't forget: for technology to contribute to the success of your business, it is important to have a strategy that always leads to the evaluation, implementation, adoption and evolution of systems within each marketing department.
What is Martech and what are the benefits for companies?
Achieving marketing objectives and goals using technology: this is the purpose of Martech . Basically, it is a group of technologies used by marketing professionals to execute, analyze and improve their marketing actions over time. The combination of two concepts of Marketing and Technology ( Marketing + Technology ) applies to any digital tool that helps in the optimization and integration of marketing processes, which facilitates tasks and increases the effectiveness and organization of marketing actions within companies.
Using integrated marketing tools offers several benefits, such as agility in jamaica whatsapp number database routine tasks, through process automation and integrations between tools , allowing professionals to take on a more strategic role with greater added value.
Martech is constantly evolving
For over a decade, tools have been multiplying. In 2011, there were only 150 tools available, and in 2020, we saw the presence of more than 8,000 technologies, according to the "Marketing Technology Landscape" , created by Scott Brinker (Co-Founder of the main global Martech event, Martech Conference , which brings together a vast community of digital enthusiasts to address the main challenges and opportunities in the Martech universe. He also created the Chief Marketing Technologist blog in 2008 , where he writes about various topics related to Marketing and Technology.
Looking at the current landscape, Scott Brinker would not be surprised if the number of tools in 2021 approaches the 10,000 mark . In this interview , Scott discusses topics such as the exponential growth of tools in 2021 and how COVID-19 has further accelerated this growth.
Given this constant evolution and the emergence of more and more digital tools, it is difficult to understand which tools we should invest in and which ones will bring the greatest return to our businesses.
How to choose the right tools in the vast universe of Martech ?
Using platforms to do email marketing, or going to the CRM to check leads, are some examples of martech tools that we have at our disposal today. And with so much diversity of platforms, issues within departments multiply.
Are these tools simplifying and streamlining daily tasks? Are they cost-effective in terms of the investment made and the desired performance? And does the time we invest in these tools justify the investment made?
These are just some of the questions we should ask ourselves, not only when deciding which tool to invest in, but also when internally evaluating the tools currently in use to implement the marketing strategy.
In short, we must take the following points into consideration when choosing tools:
Impact on the current system
Resources and time spent
Integration with other tools via API, or other type of integration
Adoption and use of the tool
Investment
There are some platforms that can help us answer these questions, such as g2.com , a website that helps inspire and evaluate tools based on user reviews and ratings. Another platform that is specifically focused on marketing tools, cabinetm.com , allows us to compare and visualize the advantages and disadvantages compared to other tools, in order to understand whether a particular tool meets the needs in question.
And your company, does it already have a Martech strategy implemented?
It is no longer news that the pandemic has forced companies to invest in online sales, as this was the only way to continue generating revenue. Although e-commerce was already a reality before the global public health crisis, this health crisis has seen a real explosion in online sales. And trends point to continued and increasingly significant growth in online sales.
In the face of this major change in consumer behavior, there is no turning back! Companies really need to make their products and services available online, either through their own online stores or through digital marketplaces . Today, it is very easy to create an online store or join a digital marketplace and sell your products there, all integrated with your billing system, so that business control remains simple. There are also tools to automate the billing of your online business .
Whatever your choice, to attract customers to your online store, you will need to delve deeper into the subject of digital marketing and Martech. And don't forget: for technology to contribute to the success of your business, it is important to have a strategy that always leads to the evaluation, implementation, adoption and evolution of systems within each marketing department.