Shopping cart abandonment rate
Posted: Sun May 25, 2025 5:58 am
This metric is related to the customer lifetime value. To obtain it, we simply multiply the average value of each order by the number of orders placed by the customer throughout their entire history.
This refers to the percentage of people who started a purchase process by adding products to their cart, but then didn't complete it. To calculate this, we divide the number of abandoned carts by the total number of purchases initiated and multiply by 100.
cart abandonment rate
If the cart abandonment rate is too high, it's a sign we need to kenya phone number list a remarketing campaign to capture users who have abandoned their purchase. But for it to really work, we first need to identify the reason for the abandonment.
Product view rate
That is, the number of people who end up visiting a product on your website relative to the total number of visits. If this number is too low, your website may have a usability issue .
Digital Marketing Metrics: SEO
21) Keywords in the top 3
The top three positions on Google account for almost 85% of clicks , so ranking your website there is crucial to your SEO strategy. This metric tells you if you're achieving your goals and which keywords you've successfully positioned.
This refers to the percentage of people who started a purchase process by adding products to their cart, but then didn't complete it. To calculate this, we divide the number of abandoned carts by the total number of purchases initiated and multiply by 100.
cart abandonment rate
If the cart abandonment rate is too high, it's a sign we need to kenya phone number list a remarketing campaign to capture users who have abandoned their purchase. But for it to really work, we first need to identify the reason for the abandonment.
Product view rate
That is, the number of people who end up visiting a product on your website relative to the total number of visits. If this number is too low, your website may have a usability issue .
Digital Marketing Metrics: SEO
21) Keywords in the top 3
The top three positions on Google account for almost 85% of clicks , so ranking your website there is crucial to your SEO strategy. This metric tells you if you're achieving your goals and which keywords you've successfully positioned.