Digital marketing metrics: ecommerce

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This metric helps you know if your ads are being seen enough . Impression share is the percentage of impressions your ads receive compared to the total number they could receive. It's calculated by dividing the number of impressions by the total number of eligible impressions.

If your impression share is low, in most cases you can easily fix it by increasing your click bids or campaign budget.



impression share

Number of conversions
The number of conversions helps you measure the success of kenya phone number list ads, as it indicates how many sales you've generated from them. Of course, this is only part of the story; to calculate the ROI of your Google Ads campaign, you also need to know the value of each conversion.



Conversion rate


Average order value
What we're measuring here is how much customers spend on each purchase . If it's too low, we can consider strategies to upsell them.