Digital marketing metrics: mobile

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Branded searches
This metric is simply the number of searches for the brand on Google and other search engines and helps us evaluate whether brand awareness and recognition campaigns are having an impact. Ideally, this number should increase as the brand becomes more recognized. You can check this by linking your domain to Google Console .


Brand Search

Digital Marketing Metrics: Social Media

Engagement is the most coveted social media metric , but what it means is not always well understood.


Subscriber growth


Revenue per email
This is how much you earned for each email sent . This applies to kenya phone number list -oriented emails and is obtained by dividing the total revenue by the number of emails sent (minus bounced emails).




If we combine this metric with the cost per email (calculated in the same way), we can quickly determine whether our campaigns are having a positive ROI.



Number of downloads
As its name suggests, this metric refers to the number of people who download your app from a specific source. Therefore, it can be very useful for comparing different channels and seeing which ones are yielding the best results.