The Decentralized Internet

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One of the most striking features of the approaching new era is the decentralized internet. But what does this mean? Basically, it means the hegemony and power that large technology companies like Amazon, Google, and Facebook have held for some time now will be shattered. However, this is nothing new. Decentralized applications have been around for a while, but they still have a long way to go to improve their user experience and achieve greater scalability and higher profits.

But what do we gain from this decentralization? Mainly, it gives users more power again.

All of this will be possible thanks to the blockchain technology we've already mentioned kenya phone number list this article. It will make it possible for the internet to be independent of centralized servers and instead consist of chains of blocks that allow information and data to be moved across devices around the world.

Now, this landscape is changing. PPC and SEM trends for 2023 suggest that small and medium-sized businesses will have access to new types of ads at a cost-effective price . For example, having a limited budget will no longer prevent you from experimenting with channels like podcasts, connected TV, and video ads.

Starting to experiment with these formats now can bring many benefits to your business, such as:

Target users at all stages of the conversion funnel.