Subscriber growth rate (contact growth rate)

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As a general rule, the unsubscribe rate shouldn't exceed 1% . If any email send exceeds this percentage, we need to determine what's wrong, whether it's the email content, audience appropriateness, or sending frequency.

In this HubSpot example of one of our emails, you can see that the unsubscribe rate is 0.2%. A good indicator.



unsubscribed rate




This metric helps us monitor the growth of our email database . Ideally, it should grow steadily, but above all, we must keep in mind that the quality of our subscribers is paramount: they must fit our ideal customer profile and be genuinely kenya phone number list in the content we offer.

An example of HubSpot subscribers compares it to the previous month and tells you if you're growing compared to the same period last month. Here, the net growth is 1,564 contacts, a 13.25% increase compared to the same period the previous month.