Digital marketing metrics: emailing

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Average reproduction percentage

Cost per view
Cost per view indicates how much it costs for your video to be viewed once , so it applies to cases where we are using paid advertising to get users to watch a video.

Cost per view



To calculate it, we simply have to divide the total cost of the ads targeted to kenya phone number list video by the number of views of the video.

To get the most out of this metric, we need to know the value we're getting from the video and express it in economic terms. Only then can we see if the cost per view is worth it or if it's too high.




Unsubscribe rate
The unsubscribe rate is the ratio of users who decide to stop being part of your email list after a given email. It's calculated by dividing the number of users who unsubscribe by the total number of people the email was sent to and multiplying by 100.