Percentage of video viewed (video percentage watched)

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Traffic from social networks

Digital Marketing Metrics: Video

Play rate
This metric is simply the percentage of a video's views relative to the number of visits to the page where it's hosted. To calculate it, we divide views by visits and multiply by 100.



play rate calculation



The playback rate depends primarily on how attractive the video is kenya phone number list presented (thumbnail, title, description, etc.) and how well it fits into the context we've created around it.




That is, what percentage of the video users watch on average before abandoning (25%, 50%, etc.). An alternative metric to consider would be the retention rate, that is, the percentage of users who watch the entire video.

If the percentage of video views or duration is too low, it's likely that we're reaching the wrong audience, we have video quality issues, or the video is simply too long.

Here's an example of a video from our YouTube channel, the last column shows the percentage of the video viewed.