Investment in first-party data

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Google has already announced the end of cookies in its browser , although the implementation of this new feature has been delayed compared to its original plans. The first tests will begin in 2023, and third-party cookies will disappear starting in 2024 .

For marketers, this means that first-party data is more kenya phone number list than ever and we need to start investing in it.

First-party data can come from a variety of sources, from business cards handed out at trade shows to registrations on your website. To take full advantage of its value, you need data management tools that allow you to consolidate and organize the information available about your contacts.



Experimenting with more ad formats
Major PPC and SEM platforms, such as Google and Bing Ads, have made it possible for businesses of all sizes to promote their products, services, and brands online. But until now, other digital advertising channels have involved a high entry cost and were therefore reserved for large brands.