Why you should use SOSTAC to create an effective and efficient campaign

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The final stage, monitoring, is also very important, as it is where the strategic plan's performance is determined through quantifiable data . This data, in addition to providing insight into the results, also provides information on the direction the strategy should take. That is, whether there is anything that needs to be changed in order to improve.

This part must be taken very seriously, since if the results are not as expected, partial or total modifications can be made to achieve the objective.



There are several reasons to use the SOSTAC methodology. In addition to being an easy kenya phone number list to structure campaigns, it can be said that:

It helps to discover the brand's target audience . Knowing the type of audience we're targeting, as well as having information about them, helps us choose strategies and actions to capture their attention much more effectively. Furthermore, we can offer them much more personalized and personal service, since we know what they need, what they think, what their concerns or needs are, and so on.

It allows you to know in a much more precise way the objectives and tools available , which reduces the risk of not using resources that could be useful.

It also helps you understand the marketing channels and materials you can use, as well as how to use them in the most optimal and effective way.