The 6 stages of the SOSTAC methodology
Posted: Sun May 25, 2025 5:16 am
To better understand the SOSTAC methodology, here are the six stages it involves:
Situation
The first stage of the SOSTAC methodology involves conducting a situation analysis . In other words, this step involves determining who you are, what you do, how you interact with the public, customers, and suppliers. It's all kenya phone number list analyzing yourself to understand yourself as a brand.
To be able to do this part well, one or more of the following steps can be considered:
Once the strategy to be followed has been determined, the tools to be used must be chosen to help achieve the objectives set. These tools or tactics would include everything from a website to social media advertising or email marketing. The options are many, but they should always be chosen with a clear understanding of the strategic plan's objectives, which should already be clear at this stage.
Here are some tactics that can be followed:
SEO : Performing tasks to improve SEO positioning can be very useful for competing and standing out from the competition. This type of tactic is closely related to content creation, although any element that appears, for example, on a website, must be optimized for ranking.
Situation
The first stage of the SOSTAC methodology involves conducting a situation analysis . In other words, this step involves determining who you are, what you do, how you interact with the public, customers, and suppliers. It's all kenya phone number list analyzing yourself to understand yourself as a brand.
To be able to do this part well, one or more of the following steps can be considered:
Once the strategy to be followed has been determined, the tools to be used must be chosen to help achieve the objectives set. These tools or tactics would include everything from a website to social media advertising or email marketing. The options are many, but they should always be chosen with a clear understanding of the strategic plan's objectives, which should already be clear at this stage.
Here are some tactics that can be followed:
SEO : Performing tasks to improve SEO positioning can be very useful for competing and standing out from the competition. This type of tactic is closely related to content creation, although any element that appears, for example, on a website, must be optimized for ranking.