Analyze the channels used to reach the target

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Conduct a SWOT analysis , which involves identifying the brand's weaknesses, opportunities, strengths, and threats.

Define and identify digital customers , as well as analyze how they interact with the brand and their behavior.

Conduct a competitor analysis to understand what types kenya phone number list strategies they employ, how they target their audiences and customers, and, above all, what the main differences are.

audience and identify the most effective ones.

Doing all of this will make it much easier to understand yourself, which can help you decide on more realistic goals for your brand.



In the second stage of the SOSTAC methodology, the strategy's primary objective is determined. SMART objectives (Specific, Measurable, Attainable, Realistic, and Time-Bound) can be used to define them .

For an objective to be specific , it must clearly answer the questions what, where, when, how, and why. Furthermore, the objective must be measurable , meaning the benefits can be quantified in a precise and concrete way.