What is the SOSTAC methodology?
Posted: Sun May 25, 2025 5:12 am
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SOSTAC methodology: what it is and how to apply it
The SOSTAC methodology is a strategic planning kenya phone number list for digital marketing campaigns that allows for highly detailed and meticulous organization. This is because it is divided into a series of steps or stages (Situation, Objectives, Strategies, Tactics, Action, and Control) to obtain valuable and useful information so that no detail is missed.
In addition to its effectiveness, the SOSTAC methodology is widely used because it is one of the easiest models to implement and structure campaigns.
Each stage provides information and serves as a guide for completing the next. Even if there is a strategic plan and defined objectives, depending on what happens in one stage, modifications can be made for the next to achieve the desired outcome.
In other words, the SOSTAC methodology allows you to identify and define the variables within a digital marketing campaign through its component stages, making it possible to make decisions based on the strategic plan to achieve the defined objectives.
SOSTAC methodology: what it is and how to apply it
The SOSTAC methodology is a strategic planning kenya phone number list for digital marketing campaigns that allows for highly detailed and meticulous organization. This is because it is divided into a series of steps or stages (Situation, Objectives, Strategies, Tactics, Action, and Control) to obtain valuable and useful information so that no detail is missed.
In addition to its effectiveness, the SOSTAC methodology is widely used because it is one of the easiest models to implement and structure campaigns.
Each stage provides information and serves as a guide for completing the next. Even if there is a strategic plan and defined objectives, depending on what happens in one stage, modifications can be made for the next to achieve the desired outcome.
In other words, the SOSTAC methodology allows you to identify and define the variables within a digital marketing campaign through its component stages, making it possible to make decisions based on the strategic plan to achieve the defined objectives.