The growth of fragmented content
Posted: Sun May 25, 2025 5:11 am
Fragmented content is a media distribution strategy that focuses on offering collections of content designed for highly segmented audiences . In the world of OTT services, this translates to offering different types of highly specialized content across different platforms or devices.
For marketers, segmented content is a way to better align our kenya phone number list with our target audience . Therefore, looking ahead to 2023, we need to investigate the niche video and audio platforms where we can find our brand's buyer personas.
Goodbye to shared accounts on Netflix, and other platforms?
Netflix has announced some very important new features for 2023: it will no longer be possible to share accounts between people who don't live in the same household.
Until now, the platform offered shared accounts, through which several friends or family members could share a single account for €17.99. Now, if those four people don't meet the requirement of living in the same house (identified by their IP address), they will have to pay an additional fee. This new feature has already been tested in Chile, Costa Rica, and Peru and will be rolled out to all countries in early 2023.
For marketers, segmented content is a way to better align our kenya phone number list with our target audience . Therefore, looking ahead to 2023, we need to investigate the niche video and audio platforms where we can find our brand's buyer personas.
Goodbye to shared accounts on Netflix, and other platforms?
Netflix has announced some very important new features for 2023: it will no longer be possible to share accounts between people who don't live in the same household.
Until now, the platform offered shared accounts, through which several friends or family members could share a single account for €17.99. Now, if those four people don't meet the requirement of living in the same house (identified by their IP address), they will have to pay an additional fee. This new feature has already been tested in Chile, Costa Rica, and Peru and will be rolled out to all countries in early 2023.