User experience as a priority in OTT services
Posted: Sun May 25, 2025 5:04 am
The OTT services sector has become highly competitive. Multiple platforms are fighting for market share, each trying to differentiate themselves through various elements, such as content offerings or subscription prices.
This competitiveness makes user experience a key factor in OTT trends for 2023. A good user experience on OTT makes the platform easy to use and makes it easy for viewers to find the most interesting content recommendations for them.
As marketers, this trend interests us because ads are a key ingredient in a kenya phone number list or bad user experience. We need to be able to offer advertising experiences that are not only non-disruptive, but also capable of providing added value to viewers.
Streaming music is killing the radio
In the traditional marketing mix, radio ads played an important role. But, just like TV spots, they're on the way to being relegated to obscurity with the rise of OTT services.
Now, users prefer a much more personalized content experience through streaming music and podcasts . In fact, music streaming services, like Spotify, have become the most downloaded app on most phones.
This competitiveness makes user experience a key factor in OTT trends for 2023. A good user experience on OTT makes the platform easy to use and makes it easy for viewers to find the most interesting content recommendations for them.
As marketers, this trend interests us because ads are a key ingredient in a kenya phone number list or bad user experience. We need to be able to offer advertising experiences that are not only non-disruptive, but also capable of providing added value to viewers.
Streaming music is killing the radio
In the traditional marketing mix, radio ads played an important role. But, just like TV spots, they're on the way to being relegated to obscurity with the rise of OTT services.
Now, users prefer a much more personalized content experience through streaming music and podcasts . In fact, music streaming services, like Spotify, have become the most downloaded app on most phones.